Understand, anticipate, and act on AI legal and creative challenges

Integrating Artificial Intelligence is now a key driver for any business looking to stay attractive and competitive. 
Want to learn more about AI but can’t find time during or after work?

No problem! BECI and our experts are here to help. Take a bite and learn about AI during your lunch break — without leaving your home or office.​

BECI presents the "AI Bytes & Bites", an interactive bi-weekly webinar series. This series offers a clear and accessible understanding of what AI is, how to apply it, and practical ways to integrate it into your professional activities. Discover how AI can transform your operations, automate repetitive tasks, optimize data management, foster innovation, and boost productivity. Each session provides concrete knowledge to help you kick-start your transition and unlock AI's strategic potential. 

Webinar 4: Generative AI - the revolution under control?

Generative AI is profoundly transforming content creation, but it also raises fundamental questions: who is the true author of an AI-generated work? How can we protect our creations and avoid legal pitfalls?

This webinar will give you a clear and pragmatic insight into the impact of generative AI, its opportunities and the best practices to adopt.

Three promises of this session:

1. Understand the impact of AI on creativity and copyright: Discover how artificial intelligence is changing artistic, editorial, and audiovisual practices.​
2. Anticipate the legal issues and protect your work: Decipher the current debates around intellectual property: Who owns the rights? What does the legislation say? What are the first court rulings?​
3. Adopt ethical and responsible strategies: Learn how to use AI transparently and in compliance with the rules, by integrating solutions that guarantee data protection and respect for copyright.​

What you will learn:

📌 The basics: AI and creativity, which transformations?

• AI as an amplification tool versus a threat to creators
• Concrete examples: writing, graphic design, music, video, code

 📌 Legal issues: Where does the law stand?

• Intellectual property: what current legislation allows and prohibits
• Recent case studies: Getty Images vs Stability AI, artists' lawsuit against MidJourney, etc.
• First European regulations and directives on AI

 📌 How to protect yourself and innovate legally?

• Solutions for creators: adapted licences, blockchain, digital signatures
• Strategies for companies: transparency, AI audits, in-house training
• The future of copyright in the AI era

Who should attend the webinar?

• Managers and executives wishing to understand the impact of generative AI on their sector and anticipate legal risks  
• Creators, artists, designers and copywriters seeking to protect their work and adapt to this new era
• Lawyers and consultants wishing to delve deeper into the legal implications of AI and advise their clients effectively
• Entrepreneurs looking for ethical and strategic solutions for integrating AI into their projects.

Why not to miss this session?

• An interactive webinar with practical case studies and dynamic discussions
• Practical advice for navigating a rapidly changing legal framework
• Strategic insights for leveraging AI and avoiding legal pitfalls.

Speaker:

Toni Seifula is an entrepreneur and coach with 25 years of experience leading his own business. He has guided hundreds of organizations through digital transformation and human capital development. With his technical expertise and clear communication style, Toni helps businesses of all sizes innovate and prepare, both technically and humanly, to tackle the challenges of an increasingly competitive future.. 

Through BrAIn My Business, Toni delivers strategic talks and training on innovation, augmented humanity, and the digital renaissance made possible by AI. With Boost My Business, he offers practical, results-oriented workshops for entrepreneurs looking to immediately improve business performance and outcomes using A.

Practical Information

Date: Wednesday, 12 March 2025 

Time: 12:00 - 13:00

Platform: Zoom. The link will be sent to you before the event; please check your spam folder.
If you don't receive the link by 10 am on 12 March and for other technical issues, please contact Mr Jean-Marie Defaut: jm(at)beci.be

Language: French

Requirements: None